One of the best things about Amazon is that they do all the heavy lifting for you.
Being the biggest online store in the world, the platform drives more people in your listing, mostly a crowd of buyers that are ready to make a purchase. Hence, all you need to do is that your e-commerce copy can drive search traffic and sales.
What is Conversion Rate?
Before we move on, let's define what conversion rate is first. In a nutshell, a conversion rate is the number of people who completed a goal (conversion) compared to those who just landed on your website to browse.
For instance, you drove 100 organic website traffic yesterday, and 50 of them purchased your products. Then you have a 50% conversion rate.
Having high conversion rates means that you are successful with your marketing and web design. It also means that people want what you are selling.
Now, how do you add on these efforts and boost your Amazon sales? Here are some tips that you need to keep in mind to boost your conversion rates in your e-commerce platform:
Strengthen Your Amazon SEO
Amazon SEO is an essential factor that you need to consider if you want to rank high on the platform’s search results and ultimately make sales.
Utilize keywords that have high search and buyer intent to portray your products in a much more detailed outlook.
Your title should also provide a quick intro to your product, bullet points will convince buyers why they will want to buy your product over others, and your product description should have your brand story, specifications, and so on.
Do not ignore backend search terms as well. Although they are not entirely visible, they can play a significant role in enhancing the strength of your keywords.
Write Accurate and Engaging Product Descriptions
Make use of the SEO basics, such as keyword research, to give your product descriptions a facelift. This will ensure that it's seen by the right people.
Also, try to avoid text-heavy descriptions. The thing is people just scan your content. And if your product descriptions are just huge chunks of texts, then your potential customers might miss out on something important. So, make it short and sweet.
Intrigued customers will click on links to know more about your products. And if you're lucky, they'll be adding more to their carts.
Offer Competitive Pricing and Other Perks
Another strategy that most Amazon sellers tap into is repricing. That way, they can match up with their competition.
You can do this manually or you can tap into automated repricing tools on Amazon to adjust the pricing of your products accordingly. This allows you to match the lowest or most competitive amount in the market at that time.
Trial Amazon Pay Per Click
Amazon pay-per-click is one of the best ways you can boost your conversions, enhance your sales, and make you place a higher listing.
This will show up in plain view to your customers on a prime location on their screen. Then, once your sales start to pick-up, your organic ranking will improve as well.
Take note that most of your products will appear as Sponsored. These ads are usually keyword targeted, and they show up on search results where keywords are often used by the customer.
Note that this is usually a low-risk strategy. You will only pay if a customer clicks on an ad that will take them to your product listing. Meaning, you will be receiving visitors that your optimized product listing will then convert.
Upsell Relevant Items
One of the quickest and most effective ways to grow your existing customer base is to upsell relevant items.
While the probability of selling your products to someone new is a bit low, the probability of selling to a current customer is high at approximately 70 percent.
Gain More Positive Reviews
A large number of online buyers trust customer reviews. So, reviews on Amazon play a key role when it comes to maintaining and improving the reputation of your product. Reviews also play a large impact on how buyers make purchasing decisions.
So, having positive (and verified) Amazon reviews increase your chances to have more purchases.
If you have bad reviews, on the other hand, it is best that you respond quickly to them and address any issues.
You can also try testing the quality of your products to ensure that it is aligned with the promises that you have made on your listing page. At the same time, re-launch to your buyers regularly to get good ratings. This will allow you to keep the level of your ratings up, and get through tough times.
Send out email campaigns that politely ask your customer to review your product and that you would appreciate hearing their views on it.
As Amazon continues to grow, you must know how to thrive and be a successful seller on the platform.
Luckily, there are several ways you can do to maximize your Amazon listing and generate sales. So we hope that you can take away at least one thing from this post and apply it on your own listing.